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Counterfeit Notice

Our zero-tolerance position on counterfeit antivirus software

Our Commitment

AV Plans GFM is a child brand of GFM Holdings LLC, an independent retailer of antivirus subscription plans. We have a strict zero-tolerance policy against the sale, promotion or distribution of counterfeit, pirated, tampered or unauthorized copies of any third-party software.

Every subscription we sell is sourced through legitimate publisher channels and delivered with an authentic, publisher-issued activation key. We do not bundle, modify or repackage publisher software.

How to Identify Authentic Software

  • Activation keys are issued directly by the publisher and registered to your account.
  • Software downloads originate from the publisher’s official website or download portal.
  • Receipts and order confirmations clearly identify AV Plans GFM / GFM Holdings LLC as the reseller.
  • You will never be asked to download installers from unofficial third-party file-sharing sites.

Warning Signs of Counterfeit Software

  • Prices significantly below the publisher’s retail rate from unknown sellers.
  • Activation keys delivered without an invoice or reseller information.
  • Installers distributed via torrent, cracked-software forums, or unverified links.
  • Requests to disable Windows Defender, SmartScreen, or other security tooling before installation.

Report a Counterfeit or Suspicious Listing

If you believe you have encountered counterfeit software being sold under our brand name, or if you suspect a third party is misrepresenting themselves as AV Plans GFM, please notify us immediately by calling (771) 249-8311. Reports may also be sent by mail to GFM Holdings LLC, Windsor, CT 06095, USA.

Enforcement

We cooperate fully with software publishers and law-enforcement authorities to investigate and pursue action against any individual or entity distributing counterfeit copies of the products we resell.